Daniel R. Carver
MARKETING SPECIALIST dedicated to executing successful multi-channel marketing campaigns with a demonstrated ability to drive results through focused brand management. Works collaboratively to implement measureable marketing campaigns from inception to completion, with a track record for staying on budget and meeting key deadlines. Enjoys new challenges and learning new skills.
Coordinator | Merkle Inc. — Seattle, WA | November 2010 – Present
Manage day-to-day execution of direct response campaigns for donor acquisition and cultivation. Responsibilities include client communications, traffic management, routing creative, developing production matrices, reviewing proofs, client billing, cost tracking, and creating data selects and database upload files. Clients include Feeding America, Bowery Mission, Union Gospel Mission (Twin Cities), and Metropolitan Ministries.
Marketing Manager | Warm Beach Camp — Stanwood, WA | July 2009 – November 2010
Manage a marketing budget of over $140,000 annually. Plan and implement multi-channel marketing campaigns (direct mail, email, online, radio, and PR), driving sales for 16 unique programs and generating leads for group rental. Coordinate production of 20+ printed pieces of collateral annually, develop and maintain brand identity standards, and manage website and social media accounts. Built a new enterprise level website utilizing a Joomla CMS system. Grew attendance at the annual holiday attraction, The Lights of Christmas, by 4% from 2009 to 2010, setting a record high of 56,213 people.
Marketing Coordinator | CRISTA Ministries — Shoreline, WA | June 2008 – May 2009
Manage a marketing budget of over $110,000 annually. Liaise with clients (Seattle Urban Academy and Crista Camps) to develop marketing plans, and coordinate with marketing team members and vendors for execution. Produce copy and design creative for direct mail campaigns, advertising, and website landing pages. Manage website updates and social networking profiles, and coordinate with IT and vendors to develop new website functionality.
Marketing/Human Resource Associate | SAMBICA — Bellevue, WA | June 2005 – June 2008
Work with department heads to develop and implement marketing and fundraising campaigns. Develop content, design creative, and coordinate production of collateral. Recruit, hire, and orient employees. Grew annual revenue from $800,000 to $1.2 million in three years.
Graphic Designer | Seattle Pacific University Sports Information — Seattle, WA | September 2003 – June 2005
Design collateral for seven unique athletic programs and the annual hall of fame induction.
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Dreamweaver
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Joomla! CMS
- WordPress CMS
- B.A., Business Administration, Seattle Pacific University (2005)
- A.A., Multimedia, Everett Community College (2001)